Personalisation Personified

After years of frustration trying to find unique gifts for the family, David and Marta Bell decided to design and build their own.

With a growing demand for their personalised clothing and soft toys for kids and adults they have decided to launch a new brand – Singoli (which mean individual in Italian) – a business that is looking to transform the embroidery and print clothing market.

Marta commented that after over a decade of top University business lecturing experience, it was time she put her knowledge to better use in abusiness offering a product that has limitless creative opportunities for people to make a statement with their clothing.

David, a former UK cinema Marketing Manager and construction business owner added, “Singoli offers 4 levels of clothing customisation and embroidery, from a simple message or name, right through stock image cartoons which you can personalise to match a child or adult. The 4th ‘bespoke’ option looks to produce an accurate cartoon which can be applied on various garments or ceramics.”

Children are constantly looking for the next big thing, and after two years of intense research, product designs and artwork, David and Marta are now ready to launch their business into the UK market via a fully interactive e-tailer website. Marta commented that “Singoli will offer parents a range of prices for a

personalised product and personalised cartoons that are not available anywhere else in the world.”

Personalisation is on the rise, and many retailers have still not realised that their customers want elements of personalisation far beyond what is currently on offer. As a former high fashion retail manager, David realised the transformation a couple of years ago, “No wonder high street retailers, with their large supply chains and overhead costs, are struggling to keep pace with a rapidly changing market.”

As David reiterated, “ Singoli are built to be agile and run by Kaizen principles of small, continuous change. We are like a small speedboat in an ocean of cruise ships. Singoli can change direction instantly to respond to our customer rapidly changing demands. Our bespoke level also offers customers the opportunity to have high quality artwork designs or individually designed cartoons from a sent in image embroidered on a garment of your choice.”

Further details can be found at singoli.co.uk